Comments for m a s s l e s s _ c o m m u n i c a t i o n http://masslesscommunication.com by eleanor baird Sat, 15 Mar 2008 13:25:54 +0000 http://wordpress.com/ hourly 1 Comment on New abstract! by Mike Arauz http://masslesscommunication.com/2008/03/15/new-abstract/#comment-7 Mike Arauz Sat, 15 Mar 2008 13:25:54 +0000 http://masslesscommunication.wordpress.com/?p=20#comment-7 Sounds great. Looking forward to reading more. One thought - the first sentence seems to imply that, even though the ad community is revising its thinking, it's still attempting to work within a mass communication framework. I think the situation is more that the ad community is questioning the role and relevance of mass communication in toto. Maybe this is what you meant, but I read some ambiguity there. Sounds great. Looking forward to reading more.

One thought – the first sentence seems to imply that, even though the ad community is revising its thinking, it’s still attempting to work within a mass communication framework.

I think the situation is more that the ad community is questioning the role and relevance of mass communication in toto.

Maybe this is what you meant, but I read some ambiguity there.

]]> Comment on The thesis by Mobile Marketing: More ads on the go? (Part I) « massless communication http://masslesscommunication.com/2008/02/11/the-thesis/#comment-6 Mobile Marketing: More ads on the go? (Part I) « massless communication Fri, 14 Mar 2008 23:13:19 +0000 http://masslesscommunication.wordpress.com/?p=12#comment-6 [...] thought that “advertising on their mobile device was acceptable”.  As I work on my thesis, I’ve been thinking more and more about mobile phones as a delivery channel for targeted [...] [...] thought that “advertising on their mobile device was acceptable”.  As I work on my thesis, I’ve been thinking more and more about mobile phones as a delivery channel for targeted [...]

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